Find the Perfect Blend

America II’s marketing director, Anton Wurr, explains why the blended distribution model will reap rewards in 2013

Most distributors would agree that 2012 was a tough year, both for them and their customers, with quite a few fluctuations in everybody’s inventories and order sheets. Thankfully, by-and large, it was a year the industry weathered with a bit of extra work, but there can be no doubt that belts tightened a bit, budgets were evaluated carefully and "efficiency" and "value" became the bywords of expenditure.

Of course, such an environment presented an opportunity for companies that can buy-in components at competitive rates and safeguard themselves against risk. Such an economic climate particularly rewarded distributors that can offer these services effectively.

>> Read the full article from Electronics Sourcing North America


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