America II: From Independent to Blended to Global Distributor

President of America II Electronics, Brian Ellison, talks Franchise.

Over the past two years, America II has evolved into what it calls a “blended distribution” model, combining the strategies of both franchised and independent distribution. The St. Petersburg, Fla.- based company started out 25 years ago as an independent distributor focusing on component shortages and now has more than 50 franchises as it works to develop a “deeper and broader” customer base and expand into new market segments.

>>Read full article on Electronics Purchasing Strategies



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